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How to Speak Like the 1% Elite
Mastering the art of impactful communication is key to achieving success and influence. Building a distinct “verbal brand” — a unique way of speaking that sets you apart — is the first step toward sounding like the top 1% of communicators.
This guide walks you through creating your verbal brand, closing lexical gaps, and refining your speech for greater clarity.
Step 1: Building Your Verbal Brand
A “verbal brand” defines the boundaries around the words and phrases you choose to use and avoid.
Influential people, like Steve Jobs and Muhammad Ali, had their own verbal brands, opting for creative, specific phrases over common language. Instead of using everyday expressions, 1% communicators use alternative language to make their speech more memorable.
Most people, however, overlook their verbal brand, filling their speech with common phrases and fillers. To start building yours, define the type of words you do or don’t want to use based on your goals.
Do you want to communicate with authority, wealth, or insight? Once clear on your objectives, focus on the words and phrases that will help you articulate yourself in a way aligned with those goals.
